MARVEL BY DESIGN HC

As one of the most recognizable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling. Marvel's comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising, and more. Marvel By Design  celebrates the company's visual language with an in-depth exploration of the design process behind the brand's most recognizable graphical elements including logos, covers, lettering, layout, and color palettes.