OCT063653
(W) Rika Tanaka
When Kilala awakens a sleeping prince named Rei, she magically gains the power of the princesses! But when her friend Erika is kidnapped, she and Rei must set off on a quest to rescue her! Filled with the most popular Disney princesses-Ariel, Cinderella, Jasmine, Snow White, Belle-TOKYOPOP's Kilala Princess is the much anticipated Manga Reader series!
Key Selling Points:
Lead TOKYOPOP manga title: National consumer print advertising campaign and internet advertising targeting more than 2 million impressions
The ultimate marriage of manga and Disney-filled with the most popular princesses from the Disney movies, this is the "girl" version of Kingdom Hearts
Cross-promoted with Kingdom Hearts: Chain of Memories manga. Preview to run in vol.1 released in October 2006.
Will be promoted online through TOKYOPOP.com with a manga preview and through TP's monthly consumer newsblast - generating over 400,000 impressions.
Cross-promotion with the Cinderella III DVD release and Disney's Princess magazine. Disney's Princess is a $3 billion franchise.
In Shops: Dec 27, 2006
SRP: $5.99
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