TOMART ACTION FIGURE DIGEST KENNER LEGACY PACK 01 (OF 3)

The story of Kenner Products is told in 18 chapters tracing the company from its formation in 1947 until it was completely absorbed into Hasbro shortly after the turn of the century. The saga focuses primarily on the action figure brands that made the company famous - Star Wars, Adventures of Indiana Jones, Alien, The Real Ghostbusters, Batman, Jurassic Park, and so many others. Kenner's other core brands are also included along with the people who made them all possible. The early chapters touch on Kenner's early successes and more into the hiring of Bernie Loomis, the man who introduced The Six Million Dollar Man, Kenner's first successful male action brand. Soon thereafter came Stretch Armstrong and the blockbuster Star Wars license. Interviews with key Kenner players illuminate the early days of the company and how it transformed into a merchandising powerhouse.
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