Peanuts Brand Up For Sale

As exclusively reported by Reuters,  the brand management company Iconix Brand Group is exploring a sale of its majority stake in Peanuts Worldwide LLC, which owns the rights to the iconic characters. This news comes three months after the insurance company MetLife dropped the characters as mascots after more than 30 years.

Iconix is also looking to sell the Strawberry Shortcake brand, based on the classic 80's figure line and cartoon series. While Iconix is looking to sell its 80 percent share in the Peanuts brand, the Schulz family still controls the remaining 20 percent of the company through Charles M. Schulz Creative Associates.