Diamond Announces Top Products for July 2019

(BALTIMORE, MD) — (August 9, 2019) — A new era began for the X-Men and the Marvel Universe in Jonathan Hickman and Pepe Larraz's House of X #1 from Marvel Comics, the best-selling comic book of July 2019 according to information provided by Diamond Comic Distributors, the world's largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was July's top publisher with a 41.38% dollar share and a 45.49% unit share. DC placed second for the month with a 26.79% dollar share and a 27.63% unit share. Image Comics was third with an 8.43% share in dollars and a 8.64% share in units. IDW was fourth for the month, followed by Dark Horse Comics, Dynamite Entertainment, and BOOM! Studios.

In total, Marvel Comics had five titles in July's top ten best-selling comics. In addition to House of X #1, Hickman and R.B. Silva's Powers of X #1 ranked #2; Nick Spencer, Zeb Wells, Ryna Ottley, Humberto Ramos, and Dan Hipp's Amazing Spider-Man #25 ranked #3; Jed MacKay, Clay McLeod Chapman, Travel Foreman, and Alberto Alburquerque's Black Cat #2 ranked #8; and Al Ewing and Joe Bennett's Immortal Hulk #20 ranked #9. Robert Kirkman's The Walking Dead #193, the final issue of the long-running Image Comics zombie series, ranked #4. DC had four titles in the top ten: Scott Snyder and Greg Capullo's Batman: The Last Knight on Earth #2 at #5, Sean Murphy's Batman: Curse of the White Knight #1 at #6, Snyder and Jock's The Batman Who Laughs #7 at #7, and Tom King and Mikel Janin's Batman #74 ranked #10. Among the premier publishers, Dynamite Entertainment's Vampirella #1 from Christopher Preist and Ergun Gunduz was their top book in July at #11; Dark Horse Comics' Black Hammer/Justice League #1, a crossover with DC by Jeff Lemire and Michael Walsh, ranked #64; IDW Publishing's Teenage Mutant Ninja Turtles #96 was their top book at #99; and BOOM! Studios' Buffy the Vampire Slayer #6 ranked #108.

Brian Azzarello and Lee Bermejo's The Joker from DC’s Black Label imprint was July's best-selling graphic novel. Also in the top ten for DC, Michael Northrop and Gustavo Duarte's Dear Justice League ranked #6. Image Comics had three titles in the top ten, led by Ed Brubaker and Sean Phillips' Bad Weekend at #2. IDW Publishing's They Called Us Enemy, an autobiographical graphic novel from Star Trek actor George Takei about Japanese internment camps during World War II, ranked #4. Marvel Comics also had three titles in the top ten, with Jason Aaron and Mahmud Asrar's Conan the Barbarian Volume 1: The Life and Death of Conan Book One leading the way at #7.

The softcover edition of Gemstone Publishing's Overstreet Comic Book Price Guide Volume 49, the newest edition of the comic industry's definitive price guide, was July's best-selling book. The hardcover edition ranked #3, and the Big! Big! spiralbound edition ranked #9. Dynamite Entertainment also placed in the top ten with The Art of Tekken: A Complete Visual History, an art book about Namco's long-running video game franchise, ranking #4.

Diamond Select Toys' Marvel Gallery: X-Force Taco Truck Deadpool Statue, a San Diego Comic-Con 2019 exclusive, was July's best-selling toy product, and one of the three SDCC exclusives from Diamond Select Toys among the top ten. Beast Kingdom's Marvel Comics EAA-077: Spider-Gwen Figure, a PREVIEWS Exclusive, ranked #2 for the month. Funko also had three PREVIEWS Exclusive products among the top ten, led by the POP! Marvel: Nova Prime Vinyl Figure at #4. DC Collectibles also charted; the DC/Teenage Mutant Ninja Turtles: Michelangelo as Batman Figure, an SDCC exclusive, ranked #9.

Paizo Publishing's Pathfinder Core Rulebook 2nd Edition, a revision of the rules for the popular role-playing game, was July's best-selling game product and one of Paizo's eight products among the top ten, including five additional products as part of the Pathfinder 2nd Edition launch.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 41.38%
DC COMICS 26.79%
IMAGE COMICS 8.43%
IDW PUBLISHING 4.22%
DARK HORSE COMICS 3.10%
DYNAMITE ENTERTAINMENT 2.31%
BOOM! STUDIOS 2.05%
VIZ MEDIA 1.51%
TITAN COMICS 0.74%
ARCHIE COMIC PUBLICATIONS 0.68%
OTHER NON-TOP 10 8.80%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 45.49%
DC COMICS 27.63%
IMAGE COMICS 8.64%
IDW PUBLISHING 3.99%
DARK HORSE COMICS 2.42%
DYNAMITE ENTERTAINMENT 2.19%
BOOM! STUDIOS 1.86%
ARCHIE COMIC PUBLICATIONS 0.75%
TITAN COMICS 0.68%
VIZ MEDIA 0.58%
OTHER NON-TOP 10 5.77%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JULY 2019 VS. JUNE 2019
COMICS 15.75% 12.25%
GRAPHIC NOVELS 5.58% 4.42%
TOTAL COMICS/GN 12.93% 11.72%
TOYS 48.78% 61.20%
JULY 2019 VS. JULY 2018
COMICS 4.99% -0.73%
GRAPHIC NOVELS 12.83% 0.08%
TOTAL COMICS/GN 6.91% -0.68%
TOYS 72.30% 84.85%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS 0.97% -4.36%
GRAPHIC NOVELS -0.25% -6.20%
TOTAL COMICS/GN 0.63% -4.50%
TOYS 32.17% 35.90%

NEW TITLES SHIPPED

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 105 45 0 150
DC 86 24 0 110
IDW PUBLISHING 45 20 0 65
IMAGE COMICS 50 10 0 60
DARK HORSE COMICS 18 20 0 38
BOOM! STUDIOS 15 16 0 31
VIZ MEDIA LLC 0 23 0 23
DYNAMITE ENTERTAINMENT 16 5 0 21
ARCHIE COMICS 13 3 0 16
ONI PRESS 4 5 0 9
OTHER NON-TOP 10 143 150 23 316
TOTAL 495 321 23 839

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 HOUSE OF X #1 $5.99 MAY190690-M MAR
2 POWERS OF X #1 $5.99 MAY190703-M MAR
3 AMAZING SPIDER-MAN #25 $7.99 MAY190815-M MAR
4 THE WALKING DEAD #193 (MR) [*] $3.99 MAY190111-M IMA
5 BATMAN: LAST KNIGHT ON EARTH #2 $5.99 MAY190360-M DC
6 BATMAN: CURSE OF THE WHITE KNIGHT #1 $4.99 MAY190356-M DC
7 THE BATMAN WHO LAUGHS #7 $4.99 JUN190448-M DC
8 BLACK CAT #2 $3.99 MAY190834-M MAR
9 IMMORTAL HULK #20 $3.99 MAY190775-M MAR
10 BATMAN #74 $3.99 MAY190383-M DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 HOUSE OF X #1 $5.99 MAY190690-M MAR
2 POWERS OF X #1 $5.99 MAY190703-M MAR
3 AMAZING SPIDER-MAN #25 $7.99 MAY190815-M MAR
4 BATMAN: LAST KNIGHT ON EARTH #2 $5.99 MAY190360-M DC
5 THE WALKING DEAD #193 (MR) [*] $3.99 MAY190111-M IMA
6 BATMAN: CURSE OF THE WHITE KNIGHT #1 $4.99 MAY190356-M DC
7 THE BATMAN WHO LAUGHS #7 $4.99 JUN190448-M DC
8 BLACK CAT #2 $3.99 MAY190834-M MAR
9 IMMORTAL HULK #20 $3.99 MAY190775-M MAR
10 VAMPIRELLA #1 [*] $3.99 MAY190996-M DE

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE JOKER TP $14.99 APR190556 DC
2 BAD WEEKEND HC (MR) $16.99 MAY190040 IMA
3 DEADLY CLASS VOL. 8: NEVER GO BACK TP (MR) $16.99 MAY190047 IMA
4 THEY CALLED US ENEMY TP $19.99 MAR190630 IDW
5 ADVENTURE ZONE VOL. 2: MURDER ON ROCKPORT LIMITED GN $19.99 MAY191698 FIR
6 DEAR JUSTICE LEAGUE TP $9.99 MAR190470 DC
7 CONAN THE BARBARIAN VOL. 1: THE LIFE AND DEATH OF CONAN BOOK ONE TP $19.99 APR190960 MAR
8 MILES MORALES VOL. 1: STRAIGHT OUT OF BROOKLYN TP $17.99 APR190958 MAR
9 DIE DIE DIE VOL. 1 TP (MR) $19.99 MAY190041 IMA
10 DAREDEVIL BY CHIP ZDARSKY VOL. 1: KNOW FEAR TP $15.99 MAY190967 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 CONAN THE BARBARIAN: ORIGINAL MARVEL YEARS OMNIBUS VOL. 2 HC $125.00 JAN191082-M MAR
2 THE JOKER TP $14.99 APR190556 DC
3 MONSTRESS VOLUME 1 HC (MR) $49.99 APR190054-M IMA
4 BAD WEEKEND HC (MR) $16.99 MAY190040 IMA
5 DC UNIVERSE: BRONZE AGE OMNIBUS BY JACK KIRBY HC $150.00 NOV180560 DC
6 ADVENTURE ZONE VOL. 2: MURDER ON ROCKPORT LIMITED GN $19.99 MAY191698 FIR
7 THEY CALLED US ENEMY TP $19.99 MAR190630 IDW
8 SUPERMAN: THE GOLDEN AGE OMNIBUS VOL. 6 HC $125.00 NOV180575 DC
9 MARVEL MASTERWORKS: CAPTAIN AMERICA VOL. 11 HC $75.00 JAN191092-M MAR
10 THANOS BY DONNY CATES HC $34.99 JAN191088 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 SC $29.95 APR191757-M GEM
2 GEARS OF WAR RETROSPECTIVE HC $49.99 MAY192131 UDO
3 OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 HC $35.00 APR191758-M GEM
4 THE ART OF TEKKEN: A COMPLETE VISUAL HISTORY HC $39.99 AUG181195 DE
5 I AM SHE-RA LITTLE GOLDEN BOOK $4.99 MAY191727 RAN
6 I AM HE-MAN LITTLE GOLDEN BOOK $4.99 MAY191726 RAN
7 DARK SOULS DESIGN WORKS VOL. 1 HC $39.99 AUG131470 UDO
8 ART OF DARKSIDERS III $49.99 DEC188955 UDO
9 BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 $49.50 APR191763 GEM
10 AVENGERS: BATTLE ON THE MOON LITTLE GOLDEN BOOK $4.99 MAY191720 RAN

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL GALLERY: X-FORCE: TACO TRUCK DEADPOOL SDCC 2019 STATUE JAN198204 DST
2 MARVEL COMICS EAA-077: SPIDER-GWEN FIGURE OCT188103 BEA
3 DC GALLERY: SPEED FORCE FLASH SDCC 2019 PVC STATUE JAN198205 DST
4 POP! MARVEL: NOVA PRIME VINYL FIGURE OCT188711 FUN
5 MARVEL GALLERY: X-FORCE: X-23 SDCC 2019 PVC STATUE JAN198206 DST
6 POP! DC HEROES: RED DEATH VINYL FIGURE OCT188710 FUN
7 POP! RICK & MORTY: PICKLE RICK GLOW-IN-THE-DARK SDCC 2019 VINYL FIGURE DEC188716 FUN
8 FALLOUT: X-01 POWER ARMOR QUANTUM VARIANT 1/6-SCALE FIGURE NOV188441 THR
9 DC/TMNT: MICHELANGELO AS BATMAN SDCC 2019 FIGURE JAN199284 DC
10 MARVEL: VENOM ARTFX+ STATUE OCT188699 KOT

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 PATHFINDER CORE RULEBOOK HC (P2) MAY193227 PAI
2 PATHFINDER BESTIARY HC (P2) MAY193229 PAI
3 PATHFINDER CORE RULEBOOK SPECIAL EDITION HC (P2) MAY193228 PAI
4 THE EXPANSE RPG HC NOV182869 GRE
5 PATHFINDER BESTIARY SPECIAL EDITION HC (P2) MAY193230 PAI
6 PATHFINDER GM SCREEN (P2) MAY193238 PAI
7 STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI
8 MAGIC THE GATHERING TCG: WAR OF THE SPARK BOOSTERS JAN198652 WZK
9 PATHFINDER CONDITION CARDS DECK (P2) MAY193236 PAI
10 TOME OF BEASTS HC JUN168476 PAI

 

Dollar Market Shares for July 2019
Dollar Market Share – July 2019
Unit Market Shares for July 2019
Unit Market Share – July 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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