tr

Publisher Market Shares: January 2020

Marvel Comics was January 2020's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in January 2020

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.98%
DC COMICS 29.33%
IMAGE COMICS 5.60%
IDW PUBLISHING 4.05%
DARK HORSE COMICS 3.09%
BOOM! STUDIOS 3.04%
VIZ MEDIA 2.59%
DYNAMITE ENTERTAINMENT 2.21%
RANDOM HOUSE 0.76%
TITAN COMICS 0.57%
YEN PRESS 0.54%
ONI PRESS INC. 0.48%
ST. MARTINS PRESS 0.48%
ARCHIE COMICS 0.44%
FANTAGRAPHICS BOOKS 0.36%
ABLAZE 0.35%
VALIANT ENTERTAINMENT 0.34%
ZENESCOPE ENTERTAINMENT INC 0.28%
POCKET BOOKS 0.27%
VAULT COMICS 0.23%
OTHER 5.01%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 46.67%
DC COMICS 29.73%
IMAGE COMICS 5.60%
IDW PUBLISHING 3.28%
BOOM! STUDIOS 3.10%
DARK HORSE COMICS 2.28%
DYNAMITE ENTERTAINMENT 2.08%
VIZ MEDIA 1.04%
ARCHIE COMICS 0.48%
ABLAZE 0.43%
TITAN COMICS 0.41%
VALIANT ENTERTAINMENT 0.39%
ONI PRESS INC. 0.36%
ZENESCOPE ENTERTAINMENT INC 0.31%
SOURCE POINT PRESS 0.23%
VAULT COMICS 0.23%
RANDOM HOUSE 0.22%
YEN PRESS 0.19%
AFTERSHOCK COMICS 0.18%
AHOY COMICS 0.16%
OTHER 2.62%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in January 2020

  DOLLARS UNITS
JANUARY 2020 VS. DECEMBER 2019
COMICS -2.48% -1.59%
GRAPHIC NOVELS 29.62% 36.99%
TOTAL COMICS/GN 5.84% 0.73%
TOYS -1.05% -4.04%
JANUARY 2020 VS. JANUARY 2019
COMICS -6.70% -8.64%
GRAPHIC NOVELS 5.09% 0.00%
TOTAL COMICS/GN -3.26% -7.99%
TOYS 4.00% -16.26%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in January 2020

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 101 56 0 157
DC COMICS 98 30 0 128
IDW PUBLISHING 35 16 0 51
IMAGE COMICS 43 7 0 50
VIZ MEDIA LLC 0 43 0 43
DARK HORSE COMICS 25 9 0 34
BOOM! STUDIOS 22 6 0 28
SOURCE POINT PRESS 16 3 0 19
DYNAMITE 14 4 0 18
TITAN COMICS 6 2 3 11
OTHER NON-TOP 10 130 235 28 393
TOTAL 490 411 31 932

 

Dollar Market Shares for January 2020
Dollar Market Share – January 2020
Unit Market Shares for January 2020
Unit Market Share – January 2020

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers June be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus June rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

Follow Us Facebook Icon Twitter Icon Instagram Icon YouTube Icon Rss Feed Email
Outside North America? Click here
Publisher Market Shares: March 2020

Market Share data based on Total Sales for products invoiced in March 2020, with Marvel Comics leading in both Retail Dollars and Units Shipped.