Publisher Market Shares: August 2019

Marvel Comics was August 2019's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in August 2019

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 46.15%
DC COMICS 24.86%
IMAGE COMICS 6.32%
IDW PUBLISHING 4.00%
DARK HORSE COMICS 3.27%
DYNAMITE ENTERTAINMENT 2.51%
BOOM! STUDIOS 2.50%
VIZ MEDIA 1.33%
TITAN COMICS 0.72%
VALIANT ENTERTAINMENT 0.53%
RANDOM HOUSE 0.49%
ST. MARTINS PRESS 0.41%
ARCHIE COMICS 0.39%
ONI PRESS 0.37%
ZENESCOPE ENTERTAINMENT 0.35%
AFTERSHOCK COMICS 0.34%
AVATAR PRESS INC 0.33%
LION FORGE 0.31%
YEN PRESS 0.31%
ACTION LAB ENTERTAINMENT 0.31%
OTHER NON-TOP 10 4.20%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 49.96%
DC COMICS 25.96%
IMAGE COMICS 6.26%
IDW PUBLISHING 4.18%
DARK HORSE COMICS 2.65%
BOOM! STUDIOS 2.34%
DYNAMITE ENTERTAINMENT 2.13%
TITAN COMICS 0.64%
VALIANT ENTERTAINMENT 0.56%
VIZ MEDIA 0.53%
AFTERSHOCK COMICS 0.36%
ARCHIE COMICS 0.35%
VAULT COMICS 0.27%
ZENESCOPE ENTERTAINMENT 0.26%
ONI PRESS 0.25%
ACTION LAB ENTERTAINMENT 0.25%
AHOY COMICS 0.21%
ALBATROSS FUNNYBOOKS 0.19%
ANTARCTIC PRESS 0.17%
HUMANOIDS INC 0.16%
OTHER NON-TOP 10 2.32%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in August 2019

  DOLLARS UNITS
AUGUST 2019 VS. JULY 2019
COMICS -6.01% -9.70%
GRAPHIC NOVELS -5.13% 0.26%
TOTAL COMICS/GN -5.78% -9.06%
TOYS -21.40% -20.06%
AUGUST 2019 VS. AUGUST 2018
COMICS 0.64% -4.44%
GRAPHIC NOVELS -20.11% -21.96%
TOTAL COMICS/GN -5.76% -5.94%
TOYS -9.65% 11.91%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS 0.92% -4.37%
GRAPHIC NOVELS -3.24% -8.55%
TOTAL COMICS/GN -0.26% -4.68%
TOYS 24.37% 31.96%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in August 2019

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 88 42 0 130
DC 64 27 1 92
IMAGE COMICS 47 9 0 56
IDW PUBLISHING 32 12 0 44
DARK HORSE COMICS 21 18 0 39
BOOM! STUDIOS 19 15 0 34
DYNAMITE ENTERTAINMENT 17 7 0 24
VIZ MEDIA 0 21 0 21
TITAN COMICS 8 6 1 15
VALIANT ENTERTAINMENT 7 2 0 9
OTHER NON-TOP 10 128 169 22 319
TOTAL 431 328 24 783

 

Dollar Market Shares for August 2019
Dollar Market Share – August 2019
Unit Market Shares for August 2019
Unit Market Share – August 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers June be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus June rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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