Publisher Market Shares: July 2019

Marvel Comics was July 2019's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in July 2019

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 41.38%
DC COMICS 26.79%
IMAGE COMICS 8.43%
IDW PUBLISHING 4.22%
DARK HORSE COMICS 3.10%
DYNAMITE ENTERTAINMENT 2.31%
BOOM! STUDIOS 2.05%
VIZ MEDIA 1.51%
TITAN COMICS 0.74%
ARCHIE COMICS 0.68%
ONI PRESS INC. 0.61%
ST. MARTINS PRESS 0.54%
FANTAGRAPHICS BOOKS 0.52%
RANDOM HOUSE 0.50%
ACTION LAB ENTERTAINMENT 0.49%
AFTERSHOCK COMICS 0.47%
VAULT COMICS 0.41%
VALIANT ENTERTAINMENT LLC 0.39%
ZENESCOPE ENTERTAINMENT INC 0.25%
AHOY COMICS 0.25%
OTHER NON-TOP 20 4.37%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 45.49%
DC COMICS 27.63%
IMAGE COMICS 8.64%
IDW PUBLISHING 3.99%
DARK HORSE COMICS 2.42%
DYNAMITE ENTERTAINMENT 2.19%
BOOM! STUDIOS 1.86%
ARCHIE COMICS 0.75%
TITAN COMICS 0.68%
VIZ MEDIA 0.58%
AFTERSHOCK COMICS 0.46%
VAULT COMICS 0.43%
VALIANT ENTERTAINMENT LLC 0.40%
ACTION LAB ENTERTAINMENT 0.37%
ONI PRESS INC. 0.29%
AHOY COMICS 0.28%
ZENESCOPE ENTERTAINMENT INC 0.25%
SCOUT COMICS 0.20%
ANTARCTIC PRESS 0.17%
ALBATROSS FUNNYBOOKS 0.17%
OTHER NON-TOP 20 2.74%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in July 2019

  DOLLARS UNITS
JULY 2019 VS. JUNE 2019
COMICS 15.75% 12.25%
GRAPHIC NOVELS 5.58% 4.42%
TOTAL COMICS/GN 12.93% 11.72%
TOYS 48.78% 61.20%
JULY 2019 VS. JULY 2018
COMICS 4.99% -0.73%
GRAPHIC NOVELS 12.83% 0.08%
TOTAL COMICS/GN 6.91% -0.68%
TOYS 72.30% 84.85%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS 0.97% -4.36%
GRAPHIC NOVELS -0.25% -6.20%
TOTAL COMICS/GN 0.63% -4.50%
TOYS 32.17% 35.90%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in July 2019

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 105 45 0 150
DC 86 24 0 110
IDW PUBLISHING 45 20 0 65
IMAGE COMICS 50 10 0 60
DARK HORSE COMICS 18 20 0 38
BOOM! STUDIOS 15 16 0 31
VIZ MEDIA LLC 0 23 0 23
DYNAMITE ENTERTAINMENT 16 5 0 21
ARCHIE COMICS 13 3 0 16
ONI PRESS 4 5 0 9
OTHER NON-TOP 10 143 150 23 316
TOTAL 495 321 23 839

 

Dollar Market Shares for July 2019
Dollar Market Share – July 2019
Unit Market Shares for July 2019
Unit Market Share – July 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers June be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus June rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

© 2019 Diamond Comic Distributors, Inc. All rights reserved.

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