Publisher Market Shares: November 2016

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in November 2016 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in November 2016

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.08%
DC ENTERTAINMENT 26.17%
IMAGE COMICS 8.99%
IDW PUBLISHING 5.23%
DARK HORSE COMICS 3.65%
BOOM! STUDIOS 1.98%
TITAN COMICS 1.61%
VIZ MEDIA 1.52%
DYNAMITE ENTERTAINMENT 1.40%
ARCHIE COMIC PUBLICATIONS 1.01%
ONI PRESS INC. 0.95%
VALIANT ENTERTAINMENT LLC 0.86%
RANDOM HOUSE 0.70%
FANTAGRAPHICS BOOKS 0.65%
AVATAR PRESS INC 0.52%
AFTERSHOCK COMICS 0.49%
HACHETTE BOOK GROUP USA 0.48%
BLACK MASK COMICS 0.45%
ZENESCOPE ENTERTAINMENT INC 0.35%
ST. MARTINS PRESS 0.34%
OTHER NON-TOP 20 4.60%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.46%
DC ENTERTAINMENT 31.30%
IMAGE COMICS 9.06%
IDW PUBLISHING 4.59%
DARK HORSE COMICS 2.85%
BOOM! STUDIOS 1.66%
TITAN COMICS 1.30%
DYNAMITE ENTERTAINMENT 1.23%
VALIANT ENTERTAINMENT LLC 1.15%
ARCHIE COMIC PUBLICATIONS 1.06%
ONI PRESS INC. 0.64%
VIZ MEDIA 0.56%
AFTERSHOCK COMICS 0.49%
BLACK MASK COMICS 0.34%
ZENESCOPE ENTERTAINMENT INC 0.32%
AVATAR PRESS INC 0.22%
RANDOM HOUSE 0.20%
HACHETTE BOOK GROUP USA 0.15%
ST. MARTINS PRESS 0.10%
FANTAGRAPHICS BOOKS 0.10%
OTHER NON-TOP 20 3.22%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in November 2016

  DOLLARS UNITS
NOVEMBER 2016 VS. OCTOBER 2016
COMICS -10.33% -13.26%
GRAPHIC NOVELS 19.48% 18.91%
TOTAL COMICS/GN -2.72% -11.35%
TOYS 28.48% 53.60%
NOVEMBER 2016 VS. NOVEMBER 2015
COMICS -12.71% -6.09%
GRAPHIC NOVELS 21.56% 25.78%
TOTAL COMICS/GN -4.25% -4.15%
TOYS -9.53% -12.99%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS 1.85% 1.97%
GRAPHIC NOVELS 1.74% 0.77%
TOTAL COMICS/GN 1.82% 1.87%
TOYS -5.60% -8.56%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in November 2016

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 88 44 0 132
DC ENTERTAINMENT 84 35 0 119
IDW PUBLISHING 46 25 0 71
IMAGE COMICS 50 9 1 60
DARK HORSE COMICS 28 26 0 54
VIZ MEDIA 0 45 0 45
TITAN COMICS 23 18 2 43
BOOM ENTERTAINMENT 23 8 0 31
DYNAMITE ENTERTAINMENT 25 5 0 30
ARCHIE COMIC PUBLICATIONS 15 4 0 19
OTHER NON-TOP 10 136 217 30 383

 

Dollar Market Shares for November 2016

Dollar Market Share – November 2016

Unit Market Shares for November 2016

Unit Market Share – November 2016

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

© 2016 Diamond Comic Distributors, Inc. All rights reserved.

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Publisher Market Shares: July 2017

Market Share data based on Total Sales for products invoiced in July 2017, with Marvel Comics the leader in the Retailer Dollar and Unit Market Share categories.