Recapture an innocent era of boundless commercial creativity in a beautifully illustrated tome featuring some of the greatest toys NEVER made (but wouldn't your world have been a better place if they had been?). A tribute to the unbridled imaginations, madcap design, and illustrative skills of the toy creators who drew inspiration from the robots, movie monsters, comic books, and military men that kids adored, as well as the limitless possibilities of the space age. Showcased in catalogs, comics, trading cards, drug store and department store displays, somehow these geniuses knew what we wanted before we did. Marty Baumann has drawn inspiration from these incredible creators and extrapolated on those outlandish and appealing ideas, developing and illustrating an amazing array of fictional toys that reflect that optimistic era.