Top 50 Toys: September 2021

Funko's POP! Marvel Iron Man 2: Iron Man Mk. IV with Gantry Glow-in-the-Dark Deluxe Vinyl Figure, a PREVIEWS Exclusive release, was September's best-selling toy product.

Also from Funko, the PREVIEWS Exclusive POP! DC Heroes: Batman White Knight: Batman/The Joker Vinyl Figure 2-Pack charted for a second straight month and ranked #7 for September.

threezero's Transformers: War for Cybertron: Nemesis Prime Deluxe Figure, another PREVIEWS Exclusive product, ranked #2 for the month. Also, Diamond Select Toys had four products in the top ten, with the Cobra Kai Deluxe Action Figure Box Set the manufacturer's top product at #3.

TOP 50 TOYS & STATUES
Based on Total Invoiced Dollars of Products Invoiced in September 2021

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

Item codes followed by -M indicate multiple covers and skus at the standard SRP.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty stores may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

About the Diamond Sales Index: The Sales Index of selected monthly Best Seller Charts is presented as a comparative tool for retailers and publishers. It presents Diamond’s monthly sales for individual titles in relation to Diamond’s total sales for the issue of Marvel Comics' monthly Amazing Spider-Man comic book. (Amazing Spider-Man is used as the control title — with a value of 100 — because sales of Amazing Spider-Man usually remain relatively stable.) This allows for easy comparison to other titles and helps retailers gauge their orders for all other titles. This formula is only a guide, other factors may impact a titles’ ability to sell in certain locations and clientele.