Exclusive: 2018's Top 25 Best-Selling Toys
Jan 15, 2019
Diamond Select Toys' Marvel Select: Deadpool Action Figure, a perennial seller since its original release in 2010, returned to the top of the sales charts as 2018's best-selling toy product.
Also in the top ten for the year from Diamond Select Toys were the Marvel Gallery: Avengers Infinity War: Thanos PVC Figure at #4 and the Marvel Select: Thor Ragnarok: Gladiator Hulk Action Figure at #8.
Bandai America's Dragon Ball Super Dragon Stars Action Figures ranked #2 for the year.
Good Smile's Overwatch: D.Va "Classic Skin" Nendoroid, based on Blizzard Entertainment's popular team shooter, ranked #3.
Mezco Toys had three One:12 Collective: Marvel figures, all PREVIEWS exclusives, among the top ten: the X-Force Wolverine figure ranked #5, the X-Force Deadpool figure ranked #6, and the Spider-Man Black Costume figure ranked #7.
Blizzard Entertainment's Overwatch: D.Va 20-Inch Statue ranked #9.
Rounding out the top ten, Funko's POP! Rick and Morty: Pickle Rick (No Limbs) Vinyl Figure, a PREVIEWS exclusive, ranked #10 for the year.
TOP 25 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in 2018
RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
1 | MARVEL SELECT DEADPOOL AF | $24.99 | MAR101468 | DIAMOND SELECT TOYS LLC |
2 | DRAGONBALL SUPER DRAGON STARS AF ASST B | $84.00 | DEC168933 | BANDAI AMERICA |
3 | OVERWATCH D.VA NENDOROID CLASSIC SKIN VER | $56.99 | NOV178113 | GOOD SMILE COMPANY |
4 | MARVEL GALLERY AVENGERS 3 THANOS PVC FIGURE | $45.00 | APR182161 | DIAMOND SELECT TOYS LLC |
5 | ONE-12 COLLECTIVE MARVEL X-FORCE WOLVERINE PX AF | $54.00 | MAR178670 | MEZCO TOYS |
6 | ONE-12 COLLECTIVE MARVEL X-FORCE DEADPOOL PX AF | $54.00 | FEB178707 | MEZCO TOYS |
7 | ONE-12 COLLECTIVE MARVEL SPIDER-MAN BLK VER PX AF | $54.00 | FEB178708 | MEZCO TOYS |
8 | MARVEL SELECT THOR RAGNAROK GLADIATOR HULK AF | $24.99 | JUL172803 | DIAMOND SELECT TOYS LLC |
9 | OVERWATCH D.VA 20IN STATUE | $387.50 | AUG178473 | BLIZZARD ENTERTAINMENT, INC |
10 | POP RICK & MORTY PICKLE RICK NO LIMBS PX VINYL FIGURE | $11.99 | DEC178162 | FUNKO |
11 | SDCC 2018 VOLTRON HYPERPHASE VOLTRON PX 5PC GIFT SET | $129.99 | JAN189071 | PLAYMATES |
12 | DC COMICS BOMBSHELLS BATMAN & CATWOMAN STATUE | $250.00 | MAY180613 | DC COMICS |
13 | MARVEL GALLERY VENOM COMIC PVC FIGURE | $45.00 | MAY182304 | DIAMOND SELECT TOYS LLC |
14 | MARVEL GALLERY THOR RAGNAROK THOR PVC FIG | $45.00 | SEP172483 | DIAMOND SELECT TOYS LLC |
15 | OVERWATCH MERCY 12IN STATUE | $132.00 | MAR188055 | BLIZZARD ENTERTAINMENT, INC |
16 | MARVEL GALLERY TACO TRUCK DEADPOOL PVC FIGURE | $45.00 | MAR182429 | DIAMOND SELECT TOYS LLC |
17 | MARVEL PREMIERE VENOM STATUE | $150.00 | JUL172797 | DIAMOND SELECT TOYS LLC |
18 | ONE-12 COLLECTIVE DC STEALTH DEATHSTROKE PX AF | $54.00 | MAR178824 | MEZCO TOYS |
19 | MARVEL GALLERY DEADPOOL PVC FIG | $45.00 | JUN162394 | DIAMOND SELECT TOYS LLC |
20 | MARVEL GALLERY THOR RAGNAROK HULK PVC FIG | $50.00 | AUG172642 | DIAMOND SELECT TOYS LLC |
21 | MARVEL GALLERY AVENGERS 3 THOR PVC FIGURE | $45.00 | APR182164 | DIAMOND SELECT TOYS LLC |
22 | SDCC 2018 POP MARVEL TELEPORTING LOCKJAW & BLACK BOLT PX 2PK | $25.00 | DEC178718 | FUNKO |
23 | BATMAN BLACK & WHITE THE BATMAN WHO LAUGHS STATUE | $80.00 | MAY180609 | DC COMICS |
24 | DC GALLERY BATMAN COMIC WHO LAUGHS PVC FIGURE | $45.00 | MAY182303 | DIAMOND SELECT TOYS LLC |
25 | OVERWATCH MERCY NENDOROID CLASSIC SKIN VER | $56.99 | MAY178992 | GOOD SMILE COMPANY |
This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty stores may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are distributed free of cost.