Exclusive: 2018's Top 25 Best-Selling Toys

Diamond Select Toys -- Marvel Select: Deadpool Action FigureDiamond Select Toys' Marvel Select: Deadpool Action Figure, a perennial seller since its original release in 2010, returned to the top of the sales charts as 2018's best-selling toy product.

Also in the top ten for the year from Diamond Select Toys were the Marvel Gallery: Avengers Infinity War: Thanos PVC Figure at #4 and the Marvel Select: Thor Ragnarok: Gladiator Hulk Action Figure at #8.

Bandai America's Dragon Ball Super Dragon Stars Action Figures ranked #2 for the year.

Good Smile's Overwatch: D.Va "Classic Skin" Nendoroid, based on Blizzard Entertainment's popular team shooter, ranked #3.

Mezco Toys had three One:12 Collective: Marvel figures, all PREVIEWS exclusives, among the top ten: the X-Force Wolverine figure ranked #5, the X-Force Deadpool figure ranked #6, and the Spider-Man Black Costume figure ranked #7.

Blizzard Entertainment's Overwatch: D.Va 20-Inch Statue ranked #9.

Rounding out the top ten, Funko's POP! Rick and Morty: Pickle Rick (No Limbs) Vinyl Figure, a PREVIEWS exclusive, ranked #10 for the year.

TOP 25 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in 2018

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MARVEL SELECT DEADPOOL AF $24.99 MAR101468 DIAMOND SELECT TOYS LLC
2 DRAGONBALL SUPER DRAGON STARS AF ASST B $84.00 DEC168933 BANDAI AMERICA
3 OVERWATCH D.VA NENDOROID CLASSIC SKIN VER $56.99 NOV178113 GOOD SMILE COMPANY
4 MARVEL GALLERY AVENGERS 3 THANOS PVC FIGURE $45.00 APR182161 DIAMOND SELECT TOYS LLC
5 ONE-12 COLLECTIVE MARVEL X-FORCE WOLVERINE PX AF $54.00 MAR178670 MEZCO TOYS
6 ONE-12 COLLECTIVE MARVEL X-FORCE DEADPOOL PX AF $54.00 FEB178707 MEZCO TOYS
7 ONE-12 COLLECTIVE MARVEL SPIDER-MAN BLK VER PX AF $54.00 FEB178708 MEZCO TOYS
8 MARVEL SELECT THOR RAGNAROK GLADIATOR HULK AF $24.99 JUL172803 DIAMOND SELECT TOYS LLC
9 OVERWATCH D.VA 20IN STATUE $387.50 AUG178473 BLIZZARD ENTERTAINMENT, INC
10 POP RICK & MORTY PICKLE RICK NO LIMBS PX VINYL FIGURE $11.99 DEC178162 FUNKO
11 SDCC 2018 VOLTRON HYPERPHASE VOLTRON PX 5PC GIFT SET $129.99 JAN189071 PLAYMATES
12 DC COMICS BOMBSHELLS BATMAN & CATWOMAN STATUE $250.00 MAY180613 DC COMICS
13 MARVEL GALLERY VENOM COMIC PVC FIGURE $45.00 MAY182304 DIAMOND SELECT TOYS LLC
14 MARVEL GALLERY THOR RAGNAROK THOR PVC FIG $45.00 SEP172483 DIAMOND SELECT TOYS LLC
15 OVERWATCH MERCY 12IN STATUE $132.00 MAR188055 BLIZZARD ENTERTAINMENT, INC
16 MARVEL GALLERY TACO TRUCK DEADPOOL PVC FIGURE $45.00 MAR182429 DIAMOND SELECT TOYS LLC
17 MARVEL PREMIERE VENOM STATUE $150.00 JUL172797 DIAMOND SELECT TOYS LLC
18 ONE-12 COLLECTIVE DC STEALTH DEATHSTROKE PX AF $54.00 MAR178824 MEZCO TOYS
19 MARVEL GALLERY DEADPOOL PVC FIG $45.00 JUN162394 DIAMOND SELECT TOYS LLC
20 MARVEL GALLERY THOR RAGNAROK HULK PVC FIG $50.00 AUG172642 DIAMOND SELECT TOYS LLC
21 MARVEL GALLERY AVENGERS 3 THOR PVC FIGURE $45.00 APR182164 DIAMOND SELECT TOYS LLC
22 SDCC 2018 POP MARVEL TELEPORTING LOCKJAW & BLACK BOLT PX 2PK $25.00 DEC178718 FUNKO
23 BATMAN BLACK & WHITE THE BATMAN WHO LAUGHS STATUE $80.00 MAY180609 DC COMICS
24 DC GALLERY BATMAN COMIC WHO LAUGHS PVC FIGURE $45.00 MAY182303 DIAMOND SELECT TOYS LLC
25 OVERWATCH MERCY NENDOROID CLASSIC SKIN VER $56.99 MAY178992 GOOD SMILE COMPANY

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty stores may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are distributed free of cost.

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