Publisher Market Shares: October 2016

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in October 2016 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in October 2016

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 35.89%
DC ENTERTAINMENT 30.70%
IMAGE COMICS 9.45%
IDW PUBLISHING 4.70%
DARK HORSE COMICS 3.47%
BOOM! STUDIOS 2.85%
DYNAMITE ENTERTAINMENT 2.00%
TITAN COMICS 1.23%
VIZ MEDIA 0.88%
ONI PRESS 0.81%
VALIANT ENTERTAINMENT LLC 0.73%
ARCHIE COMIC PUBLICATIONS 0.72%
RANDOM HOUSE 0.65%
AVATAR PRESS INC 0.50%
ZENESCOPE ENTERTAINMENT INC 0.45%
ACTION LAB ENTERTAINMENT 0.39%
AFTERSHOCK COMICS 0.39%
ST. MARTINS PRESS 0.34%
FANTAGRAPHICS BOOKS 0.32%
BLACK MASK COMICS 0.21%
OTHER NON-TOP 20 3.29%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.58%
DC ENTERTAINMENT 34.76%
IMAGE COMICS 8.83%
BOOM! STUDIOS 5.55%
IDW PUBLISHING 3.44%
DARK HORSE COMICS 2.27%
DYNAMITE ENTERTAINMENT 1.54%
TITAN COMICS 1.13%
VALIANT ENTERTAINMENT LLC 0.69%
ARCHIE COMIC PUBLICATIONS 0.65%
ONI PRESS 0.58%
AFTERSHOCK COMICS 0.34%
ZENESCOPE ENTERTAINMENT INC 0.34%
VIZ MEDIA 0.29%
ACTION LAB ENTERTAINMENT 0.29%
AVATAR PRESS INC 0.25%
BLACK MASK COMICS 0.21%
RANDOM HOUSE 0.15%
FANTAGRAPHICS BOOKS 0.14%
ST. MARTINS PRESS 0.08%
OTHER NON-TOP 20 1.90%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in October 2016

  DOLLARS UNITS
OCTOBER 2016 VS. SEPTEMBER 2016
COMICS 18.42% 18.38%
GRAPHIC NOVELS -7.01% -9.67%
TOTAL COMICS/GN 10.69% 16.23%
TOYS -1.07% -26.26%
OCTOBER 2016 VS. OCTOBER 2015
COMICS 5.74% 13.61%
GRAPHIC NOVELS -10.40% -5.82%
TOTAL COMICS/GN 1.09% 12.23%
TOYS -15.81% -23.92%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS 3.59% 2.86%
GRAPHIC NOVELS -0.01% -1.28%
TOTAL COMICS/GN 2.48% 2.52%
TOYS -5.05% -7.94%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in October 2016

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 89 39 0 128
DC ENTERTAINMENT 88 32 1 121
IMAGE COMICS 58 22 1 81
IDW PUBLISHING 44 31 0 75
DARK HORSE COMICS 25 21 0 46
BOOM! STUDIOS 28 10 0 38
TITAN COMICS 26 2 4 32
DYNAMITE ENTERTAINMENT 23 7 0 30
ONI PRESS 13 4 0 17
VIZ MEDIA 0 17 0 17
OTHER NON-TOP 10 134 160 19 313

 

Dollar Market Shares for October 2016

Dollar Market Share – October 2016

Unit Market Shares for October 2016

Unit Market Share – October 2016

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

© 2016 Diamond Comic Distributors, Inc. All rights reserved.

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Publisher Market Shares: December 2016

Market Share data based on Total Sales for products invoiced in December 2016, with Marvel Comics the leader in both the Retailer Dollar and Unit Market Share categories.