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Diamond Announces Top Products for October 2019

(BALTIMORE, MD) — (November 8, 2019) — Dawn of X beings as Cyclops leads an all-new X-Men team in Jonathan Hickman and Leinil Francis Yu's X-Men #1 from Marvel Comics, the best-selling comic book of October 2019 according to information provided by Diamond Comic Distributors, the world's largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was October's top publisher, leading in both dollar share (39.51%) and unit share (45.20%). DC placed second for the month with a 31.67% dollar share and a 32.02% unit share. In third was Image Comics with a 7.59% dollar share and a 7.18% unit share, followed by IDW Publishing, Dark Horse Comics, BOOM! Studios, and Dynamite Entertainment.

In total, Marvel Comics had eight comics in October's top ten, including Powers of X #6 at #3, House of X #6 at #4, The Amazing Mary Jane #1 at #6, Absolute Carnage #4 at #7, Ghost Rider #1 at #8, The Immortal Hulk #25 at #9, and Marauders #1 at #10. Image Comics' Spawn #301 ranked #2. DC's The Joker: Year of the Villain #1 ranked #5.

Among the premier publishers, Dynamite Entertainment's top book Vengeance of Vampirella #1 ranked #50, BOOM! Studios' Something Is Killing the Children #2 ranked #96, IDW Publishing's Teenage Mutant Ninja Turtles #99 ranked #101, and Dark Horse Comics' Black Hammer/Justice League #4 ranked #151.

DC's Doomsday Clock Part 1, collecting the first half of Geoff Johns and Gary Frank's sequel to Watchmen, was October's best-selling graphic novel and one of the two DC titles in the top ten. Image Comics had three titles in the top ten, with Kieron Gillen and Jamie McKelvie's The Wicked + The Divine Volume 9 as their top book at #2. Marvel Comics had two titles in the top ten, led by Chip Zdarsky and Mark Bagley's Spider-Man: Life Story at #3. Also in the top ten, Dark Horse Comics' Critical Role Volume 1: Vox Machina Origins ranked #8.

UDON Entertainment's Shigenori Soejima & P-Studio Art Unit Art Works, an art book featuring work from the artists behind Persona 5, was October's best-selling book.

Funko's POP! Marvel: Spider-Man: Into the Spider-Verse: Casual Miles Morales Vinyl Figure, a PREVIEWS Exclusive figure based on the award-winning animated film, was October's best-selling toy product. Also in the top ten from Funko was the PREVIEWS Exclusive POP! DC Heroes: The Red Death Vinyl Figure at #2. Diamond Select Toys had three products in the top ten: the Marvel Select: Unleashed Hulk Action Figure at #6, the Marvel Milestones: Thor Ragnarök: Gladiator Hulk Statue at #8, and the Marvel Select: Carnage Action Figure at #10.

Paizo Publishing's Pathfinder: Lost Dimensions Character Guide, a source book for Pathfinder Second Edtion, was the best-selling game product of October and one of the five Paizo products among the top ten.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.51%
DC COMICS 31.67%
IMAGE COMICS 7.59%
IDW PUBLISHING 3.42%
DARK HORSE COMICS 2.93%
BOOM! STUDIOS 2.32%
DYNAMITE ENTERTAINMENT 2.21%
VIZ MEDIA 1.33%
ONI PRESS 0.56%
TITAN COMICS 0.48%
OTHER NON-TOP 10 7.98%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 45.20%
DC COMICS 32.02%
IMAGE COMICS 7.18%
IDW PUBLISHING 3.16%
BOOM! STUDIOS 2.21%
DARK HORSE COMICS 2.11%
DYNAMITE ENTERTAINMENT 1.67%
VIZ MEDIA 0.51%
ARCHIE COMIC PUBLICATIONS 0.46%
VAULT COMICS 0.44%
OTHER NON-TOP 10 5.03%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
AUGUST 2019 VS. JULY 2019
COMICS 22.22% 16.49%
GRAPHIC NOVELS 12.88% 15.87%
TOTAL COMICS/GN 19.82% 16.45%
TOYS 24.94% 51.89%
AUGUST 2019 VS. AUGUST 2018
COMICS 21.05% 9.95%
GRAPHIC NOVELS -3.32% -7.10%
TOTAL COMICS/GN 14.09% 8.68%
TOYS 15.44% 1.80%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS 4.19% -1.81%
GRAPHIC NOVELS -4.16% -9.71%
TOTAL COMICS/GN 1.81% -2.40%
TOYS 21.81% 22.21%

NEW TITLES SHIPPED

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 110 50 0 160
DC COMICS 104 30 1 135
IMAGE COMICS 50 12 0 62
IDW PUBLISHING 39 16 0 55
DARK HORSE COMICS 26 21 0 47
BOOM! STUDIOS 18 15 0 33
DYNAMITE ENTERTAINMENT 15 9 0 24
VIZ MEDIA 0 22 0 22
ONI PRESS 3 9 0 12
TITAN COMICS 6 4 2 12
OTHER NON-TOP 10 147 229 30 406
TOTAL 518 417 33 968

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 X-MEN #1 $4.99 AUG190845-M MAR
2 SPAWN #301 $4.99 JUL190084-M IMA
3 POWERS OF X #6 $5.99 AUG190879-M MAR
4 HOUSE OF X #6 $4.99 AUG190870-M MAR
5 THE JOKER: YEAR OF THE VILLAIN #1 $4.99 AUG190440 DC
6 AMAZING MARY JANE #1 $3.99 AUG190933-M MAR
7 ABSOLUTE CARNAGE #4 $4.99 AUG190902-M MAR
8 GHOST RIDER #1 $4.99 AUG190978-M MAR
9 IMMORTAL HULK #25 $5.99 AUG191030-M MAR
10 MARAUDERS #1 $4.99 AUG190863-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 X-MEN #1 $4.99 AUG190845-M MAR
2 SPAWN #301 $4.99 JUL190084-M IMA
3 POWERS OF X #6 $5.99 AUG190879-M MAR
4 THE JOKER: YEAR OF THE VILLAIN #1 $4.99 AUG190440 DC
5 HOUSE OF X #6 $4.99 AUG190870-M MAR
6 THE JOKER/HARLEY: CRIMINAL SANITY #1 [*] $5.99 AUG190443-M DC
7 HARLEEN #2 (MR) $7.99 AUG190524-M DC
8 IMMORTAL HULK #25 $5.99 AUG191030-M MAR
9 ABSOLUTE CARNAGE #4 $4.99 AUG190902-M MAR
10 AMAZING MARY JANE #1 $3.99 AUG190933-M MAR

TOP 10 GRAPHIC NOVELS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DOOMSDAY CLOCK PART 1 HC $24.99 JUL190638 DC
2 THE WICKED & THE DIVINE VOL. 9 TP $17.99 JUN190046 IMA
3 SPIDER-MAN: LIFE STORY TP $24.99 JUL191106 MAR
4 THANOS: THE INFINITY ENDING HC $24.99 JUN191038 MAR
5 ASCENDER VOLUME 1 TP (MR) $9.99 AUG190065 IMA
6 DC SUPER HERO GIRLS AT METROPOLIS HIGH TP $9.99 JUL190526 DC
7 THE WALKING DEAD COMPENDIUM VOL. 4 TP $59.99 JUL190111 IMA
8 CRITICAL ROLE VOL. 1: VOX MACHINA ORIGINS TP $19.99 JUN190303 DAR
9 MY HERO ACADEMIA VOLUME 1 GN $9.99 AUG192431 VIZ
10 GIDEON FALLS VOL. 3: STATIONS OF THE CROSS TP $16.99 AUG190124 IMA

TOP 10 GRAPHIC NOVELS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD COMPENDIUM VOL. 4 TP $59.99 JUL190111 IMA
2 DOOMSDAY CLOCK PART 1 HC $24.99 JUL190638 DC
3 JOHN BYRN'ES MARVEL CLASSICS ARTIFACT EDITION HC $75.00 JUL190826 IDW
4 NAMOR SUB-MARINER BY BYRNE AND JAE LEE OMNIBUS HC $125.00 APR190937-M MAR
5 SPIDER-MAN: LIFE STORY TP $24.99 JUL191106 MAR
6 THANOS: THE INFINITY ENDING HC $24.99 JUN191038 MAR
7 BATMAN BY SNYDER & CAPULLO OMNIBUS VOL. 1 HC $125.00 APR190526 DC
8 THE IMMORTAL HULK VOL. 1 HC $34.99 APR190949 MAR
9 THE BOYS OMNIBUS VOLUME 1 TP (MR) $29.99 DEC181256-M DE
10 MARVEL MASTERWORKS: GHOST RIDER VOLUME 1 HC $75.00 APR190942-M MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SHIGENORI SOEJIMA & P-STUDIO ART UNIT ART WORKS 2 TP $39.99 AUG192423 UDO
2 SHIGENORI SOEJIMA ART WORKS TP $39.99 AUG192422 UDO
3 DARKSTALKERS OFFICIAL COMPLETE WORKS HC $44.99 AUG192425 UDO
4 DRAGON’S CROWN OFFICIAL ARTWORKS HC $49.99 JUL192399 UDO
5 OVERLORD VOLUME 11 HC $20.00 JUL192435 YEN
6 NO GAME NO LIFE VOLUME 9 SC $14.00 MAY192173 YEN
7 DOCTOR WHO: TALES OF TERROR SC $11.99 APR198763 BBC
8 FRANK CHO: BALLPOINT BEAUTIES HC (MR) $29.95 MAY191709 FLE
9 BLOODBORNE OFFICIAL ARTWORKS SC $44.99 MAR172148 UDO
10 HARRY POTTER POP UP BOOK: GUIDE TO HOGWARTS $75.00 AUG182035 INS

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 POP! MARVEL: SPIDER-MAN INTO THE SPIDER-VERSE: CASUAL MILES MORALES VINYL FIGURE JAN199071 FUN
2 POP! DC HEROES: THE RED DEATH VINYL FIGURE JUN192566 FUN
3 OVERWATCH: D.VA FIGMA JUL188939 GOO
4 POP! DC HEROES: BATWOMAN VINYL FIGURE JAN199072 FUN
5 MASTERS OF THE UNIVERSE: FAKER 1/6-SCALE COLLECTIBLE FIGURE NOV188738 MON
6 MARVEL SELECT: UNLEASHED HULK ACTION FIGURE AUG118205 DST
7 ONE-12 COLLECTIVE: MARVEL: CYCLOPS ACTION FIGURE JUL188503 MEZ
8 MARVEL MILESTONES: THOR RAGNAROK: GLADIATOR HULK STATUE MAY182309 DST
9 MARVEL: DOMINO BISHOUJO STATUE JAN199191 KOT
10 MARVEL SELECT: CARNAGE ACTION FIGURE NOV142179 DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 PATHFINDER: LOST OMENS CHARACTER GUIDE HC (P2) AUG193363 PAI
2 MY HERO ACADEMIA CARD GAME JUL183082 S7
3 CRITICAL ROLE: TAL'DOREI CAMPAIGN SETTING HC JUN173357 GRE
4 MUTANTS & MASTERMINDS RPG GAME: MASTERS GUIDE REVISED EDITION HC MAR198040 GRE
5 PATHFINDER CORE RULEBOOK HC (P2) MAY193227 PAI
6 TOME OF BEASTS HC JUN168476 PAI
7 POP! FUNKOVERSE STRATEGY GAME: DC COMICS 100 BASE SET JUN198702 FUN
8 POP! FUNKOVERSE STRATEGY GAME: HARRY POTTER 100 BASE SET JUN198705 FUN
9 PATHFINDER RPG: BESTIARY 6 POCKET EDITION JUL193268 PAI
10 PATHFINDER RPG: VILLAIN CODEX POCKET EDITION JUL193269 PAI

 

Dollar Market Shares for October 2019
Dollar Market Share – October 2019
Unit Market Shares for October 2019
Unit Market Share – October 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

***

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

© 2019 Diamond Comic Distributors, Inc. All rights reserved. Diamond, the Diamond logo, Diamond Books logo, and PREVIEWS are either registered trademarks or trademarks of Diamond Comic Distributors in theUnited States and/or other countries. All other trademarks are the property of their respective copyright owners.


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